Unlike post consumer paints that contain "skims" and other contaminants, paint from retailers is in pristine condition, so it can be passed on for use by non-profit organizations in "as is" condition. This is clearly the most cost-effective and desirable way to recycle retailer paint, as it also helps the environment.

Donating unwanted paint to not-for-profit organizations creates a win-win situation. Retailers win by eliminating disposal fees, regaining valuable floor space and obtaining tax write-offs potentially greater than the cost of the product. Non-profit organizations get free paint products to meet their needs and benefit from the ability to focus their limited financial resources more on their mission and priorities.

The NCPD has created a nationwide database of over 5,000 non-profit community organizations and affiliates that can use unwanted paint donations, to ensure that subscribing retailers obtaining the NCPD list can donate all of their paint with appropriate charities -- not just the whites and off-whites and not just the gallons or fives. Until now, charitable organizations have had to accept the odd mixed colors in order to get the whites and off whites. Sometimes, those organizations got stuck with paint they could not use. With the system set up by NCPD and their huge extensive list of diverse non-profits throughout the U.S., each charitable organization can accept only the paint they need!

Monies raised from subscriptions to the NCPD list will be "recycled" back into the Rutgers University paint reuse research program and the other paint recycling endeavors as seed money.

For Mistints...New Way to Turn Pain(t)ful Loss into Retailer's Gain